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2015 Smiles For Life Campaign Seeks To Raise Record Amount Of Money For Children's Charities

Hoping to break the $36 million mark in total collections, The Crown Council's Smiles For Life Campaign begins its 17th annual drive to raise money for children in need worldwide.

    SALT LAKE CITY, UT, March 24, 2015 /Dental PR News/ -- Help improve a child's life by having your teeth whitened. Sound easy? That's because it is. The 17th annual Smiles For Life Campaign began March 1, which means dental patients nationwide can brighten a child's future just by visiting their local Crown Council dentist. The campaign runs from March 1 until June 30 and 100% of the proceeds from teeth whitening procedures are contributed directly to the Smiles for Life Foundation. This foundation helps fund worthy children's charities and humanitarian work, both locally and around the world. As an additional incentive, each tooth whitening patient enjoys their smile brightening procedure at a discounted rate. Patients love the unique opportunity to improve the lives of children in need while also enhancing their own smile.

Since its creation, the Crown Council's Smiles For Life Campaign has raised over $34,500,000 for seriously ill, disabled and disadvantaged kids. Donations from last year alone totaled $1.5 million. Smiles For Life hopes to break the $36 million mark for total collections during this year's drive.

The Crown Council is grateful for its continued partnership with Ultradent Products, Inc., who will donate 100% of the whitening materials for the 2015 Smiles For Life initiative. Ultradent's wide range of Opalescence whitening products and their reputation as "the tooth whitening company" makes them an ideal fit for this campaign.

"Smiles For Life allows a person to help children in need by doing something that benefits them as well," explains Greg Anderson, director of the Crown Council. "Our doctors donate their time and expertise, while Ultradent generously provides all Opalescence whitening products. You receive a brighter smile, and, best of all, provide children with a brighter future."

This is a wonderful and easy way for members of the community to help make a real difference in a child's life. Anyone interested in donating directly without teeth whitening can do so by clicking here. Participants can also refer friends to a Crown Council dentist by linking to the Smiles for Life site, making it easier than ever to give the gift of a new smile to friends and loved ones, while also giving hope to children in need.

Half of the donations raised by Crown Council dentists are given to their preferred local children's charity. The remaining balance goes to the Smiles For Life Foundation to support its national and international initiatives, including programs in the Dominican Republic, Bolivia and Guatemala. Smiles For Life also maintains a strong longtime partnership with the Garth Brooks Teammates for Kids Foundation supporting Child Life Zones in Children's Hospitals across the United States. Stay tuned to see how much Smiles For Life is able to raise this year. Better yet, participate!

Patients who would like to get involved should talk to their local Crown Council dentist.

For more information on the campaign, please visit:

About The Crown Council: The Crown Council is an alliance of driven, dedicated dentists who are committed to excellence in their practice, improving their patients' oral health and bettering the communities around them. By creating the Smiles For Life Foundation in 1998, the Crown Council has been able to provide a way for dentists to serve others through charitable work. Information about the Crown Council is available at:

Crown Council Contact:For all media or general inquiries, email This email address is being protected from spambots. You need JavaScript enabled to view it. or call (800) 276-9658.

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